A professional website
for your trade business

Why tradespeople need a website in 2026

Consumer behaviour has changed dramatically. Today, more than 8 out of 10 people search Google for a local tradesperson before making a call. If you're not visible online, you're handing jobs to your competitors.

A professional website offers several immediate benefits:

• 24/7 visibility: your contact details and services are accessible at any time, even on weekends.
• Credibility: a polished site reassures customers hesitating between several tradespeople. It validates your professionalism.
• Local SEO: by targeting queries like "plumber in [your city]" or "emergency electrician [county]", you capture high-intent customers.
• Online quote form: no more answering calls during jobs. Customers submit their needs, you call back when it suits you.
• Project gallery: showcase your before/after work and completed jobs. Visual proof is your strongest sales argument.

Tradespeople relying on word-of-mouth alone depend on an unpredictable flow. A well-ranked site generates regular, predictable leads, off-season or in peak periods.

What's included in your tradesperson showcase site

At OuioWeb, we build craftsman sites that are simple, effective and designed to convert visitors into clients. Here's what you get:

Homepage optimised for local SEO

The homepage targets your main keywords (e.g. "plumber in Poitiers") and introduces in seconds who you are, what you do and how to reach you. The phone number is displayed prominently, clickable on mobile.

Service presentation

Each service gets its own section: emergency repairs, installation, renovation, maintenance… We structure your services so Google understands your trade and ranks you for the right searches.

Before/after project gallery

Photos of your jobs are your best testimonials. We integrate a responsive gallery with lightbox, working perfectly on smartphones. Clients see the quality of your work before even calling you.

Quote request form

A simple form (type of work, surface area, deadline, contact details) emails you a notification as soon as a prospect submits a request. You manage quotes at your own pace, without interrupting jobs.

Integrated customer reviews

We display your Google reviews directly on your site, or integrate a testimonials section. Social proof is decisive: 9 out of 10 clients read reviews before choosing a tradesperson.

Perfect mobile compatibility

Over 70% of local searches happen on smartphone. Your site is responsive by default, with a direct-call button visible as soon as the page loads on mobile.

Local SEO: getting found by nearby customers

Local SEO is the #1 priority for a tradesperson's site. It lets you appear in Google Maps results (local pack) and in organic results for location-based searches.

Google Business Profile

Alongside your site, we guide you through creating and optimising your Google Business Profile (formerly Google My Business). A complete profile with photos, hours and reviews makes you appear directly on Google Maps.

Schema.org structured data

We add LocalBusiness structured data that tells Google your name, address, phone number, service area and trade category. This information is read directly by indexing crawlers.

Pages by geographic area

For tradespeople covering several towns or counties, we can create dedicated pages per area (e.g. "plumber in Niort", "plumber in Châtellerault"). Each page targets local searches for its town.

Page speed

Google penalises slow sites, especially on mobile. Our sites are hosted in France on SSD NVMe servers and optimised for a high Core Web Vitals score (LCP < 2.5 s).

Our packages for tradespeople

Three packages to suit your budget and situation:

All prices include domain name and hosting for the first year. See full pricing.

Frequently asked questions — craftsman website

I'm not comfortable with computers. Will I be able to manage my site?

Yes. We deliver WordPress sites with a simplified interface. Changing a text or adding a photo needs no technical knowledge. And if you need help, our support team is reachable by phone and email.

How long does it take to build my site?

A standard craftsman site is delivered in 5 to 7 working days after receiving your content (texts, photos, information). For urgent needs, we can deliver in 48 hours.

What if I don't have any job photos?

No problem. We have a royalty-free image bank suited to every trade. You can then enrich the gallery as your projects progress.

Will my site be secure?

Yes. Every site includes a Let's Encrypt SSL certificate (HTTPS), automated WordPress updates and a daily backup on our French servers.